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Main » 2014 » October » 15 » American Express Meetings & Events Teams up with DoubleDutch to Provide Customers with Greater Insight into Meetings ROI
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American Express Meetings & Events Teams up with DoubleDutch to Provide Customers with Greater Insight into Meetings ROI

LAS VEGAS - Tuesday, October 14th 2014 [ME NewsWire]

-- New dashboard integrates American Express Meetings & Events data analysis with DoubleDutch metrics on attendee experience for end-to-end view of event success --

-- Companies also enter into agreement for best-in-class DoubleDutch event app to be customized and offered directly to American Express Meetings & Events customers --

(BUSINESS WIRE)-- American Express Meetings & Events today announced that it has teamed up with DoubleDutch, a global provider of mobile event technology, to launch an exclusive, data-driven dashboard for meetings professionals. This dashboard integrates quantitative metrics from American Express Meetings & Events with DoubleDutch’s measures around attendee experience. With a snapshot view of these key analytics – available during a single event or over the course of multiple events – meeting owners can better assess the total return on their events investment and identify which levers to adjust to enhance the effectiveness of their meetings program going forward.

As part of this agreement, DoubleDutch’s event app will be made available directly through American Express Meetings & Events to its customers. This app is already highly-regarded in the industry for the engaging way it facilitates social interaction between meeting attendees and between attendees and event-specific content. The insights the app gleans from interactions with attendees will feed into the dashboard and help meeting planners optimize the event experience.

“We aim to create the curve on technological innovation, including through integration with leading peers in the industry, in order to revolutionize the meeting and events experience for both planners and attendees,” said Issa Jouaneh, Vice President and General Manager, American Express Meetings & Events. “We are particularly focused on providing actionable data and insights for our clients’ programs, and by combining our keen understanding of experience design and cost control with the reporting on attendee engagement enabled by DoubleDutch, we can deliver a more immersive and effective method of measuring and enhancing the meeting experience.”

Mr. Jouaneh continued: “Furthermore, by adding the DoubleDutch app to our portfolio of solutions, we are able to offer our customers the full set of tools they need for an end-to-end integrated meetings experience. In addition to overall planning and implementation, we can also support the goals of our clients’ meetings by incorporating the direct development of mobile solutions into their program.”

“We are excited to work with American Express Meetings & Events, the premier meetings and incentives company in the world. The DoubleDutch app sparks conversations and drives attendee engagement in very compelling ways and American Express Meetings & Events customers can now experience it first hand,” said Lawrence Coburn, Founder & CEO, DoubleDutch. “In using a DoubleDutch app, planners can now make more informed decisions based on real-time feedback, a key differentiator in the industry space right now. The power of our data next to American Express Meetings & Events’ wide-ranging metrics will deliver an enriched event experience for our shared customers.”

The proprietary dashboard is an intuitive tool displaying easily digestible data points to help measure achievement against meetings goals. Specifically, the metrics reported include event cost, savings, and length; attendee population, interest metrics, and sentiment measures; and app interaction metrics, among others.

Compatible on any smartphone, the DoubleDutch event app promotes deeper attendee engagement through a variety of components. Attendees are able to connect with each other onsite, create customizable agendas from the events’ master schedule and receive relevant push notifications before, during, and after the event. The app also has gamification elements, including points, badges, and leaderboards; surveys and live polling; and the ability to link a user’s social media accounts to the app and send updates to his or her larger social network. For planners and facilitators, onsite app management is simple – from pre-programming messages to pushing out last minute updates.

These solutions are now exclusively available to all American Express Meetings & Events customers. For more information, please contact

American Express Meetings & Events also invites attendees of IMEX America to visit its exhibition booth #529 for further information on the app and custom dashboard October 14-16, 2014. In addition, please join American Express Meetings & Events and DoubleDutch executives at booth #529 from 1pm – 1:30pm on Tuesday, October 14 or 10:30am – 11:00am on Wednesday, October 15 for discussions of “Meeting Apps & Measuring Meeting Effectiveness.”

About American Express Meetings and Events

American Express Meetings & Events, a division of American Express Global Business Travel, offers longstanding experience, expertise and leading capabilities spanning program implementation to budget optimization to deliver powerful meetings and events experiences for clients. The global team is focused on meetings and events sourcing, planning, contract negotiations, budgeting, expense management, reporting and benchmarking, combined with strategic counsel and integration of leading technology. This end-to-end approach focuses on creating visibility, driving savings and enabling effective meeting experiences.

With more than 40 years in the industry and a presence in over 50 countries, American Express Meetings & Events is uniquely positioned to manage meetings and events locally, regionally, internationally and across the globe. American Express Meetings & Events works with local leaders to enhance its offering to clients. To learn more about the services offered by American Express Meetings & Events, visit

“American Express Meetings & Events” is a service provided by American Express Global Business Travel (“GBT”). GBT is a joint venture that is not wholly-owned by American Express Company or any of its subsidiaries (“American Express”). “American Express Global Business Travel”, “American Express” and the American Express logo are trademarks of American Express, and are used under limited license.

About DoubleDutch

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch powers events for corporations, associations, trade shows, and meetings across the globe. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app.

For American Express Meetings & Events
Diana Postemsky, 347-226-0859


Tess Alberts, 347-403-3244


Jessica Nelson, 646-747-7141


For DoubleDutch
Eddiemae Jukes, 650-996-0086
TriplePoint PR for DoubleDutch


Jennifer Hawkins, 949-290-4723



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