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Main » 2017 » July » 11 » BenQ Launches its Ultra-Short Throw Home Cinema Projector
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BenQ Launches its Ultra-Short Throw Home Cinema Projector

 ˜ Silver Screen-like Experience into Everyday Living Rooms ˜


Dubai, United Arab Emirates -Sunday, July 2nd 2017 [ ME NewsWire ]

Global No.1 DLP Projector Brand BenQ introduces its latest home cinema projector W1600UST with Ultra-short throw projection; a brand-new way for families to enjoy an expansive big-screen entertainment experience untethered by conventional limitations of LED TVs. Powered by ultra-short throw projection, W1600UST becomes the aesthetic centerpiece for the modern living room providing all-encompassing digital entertainment in a healthy and eco-conscious manner.

“With the projection of providing an ultimate solution and cinema-like experience at home, BenQ’s W1600UST offers a splendid cinematic experience with exquisite picture quality. It’s sophisticated and tasteful design is sure to blend seamlessly into your living space,” said Manish Bakshi - Managing Director, BenQ Middle East & Turkey.  He also added, “W1600UST overthrows traditional limitations of screen and room size, connectivity and content, installation complexity and ease of use”

Engineered for Home Entertainment

Professionally crafted to protect users’ eyes, W1600UST uses optical lenses that are purposely engineered for ultra-short throw projection to provide a sharp image.  The modern W1600UST does not require any complicated installation or cable runs and it can be placed on a cabinet below the screen to blend seamlessly into any décor. With spectacular Full HD detail crisply rendered by W1600UST’s premium quality Ricoh optical lenses, it ensures comfortable viewing with concern for casting shadows on a pristine image.

Wide Compatibility, Connectivity and Simple Operations

Featuring multiple HDMI ports, AV inputs, and MHL capability, W1600UST becomes an instant multimedia center to enjoy from a plethora of source devices including Blu-rays, game consoles, laptops, tablets, smartphones and much more. W1600ST instantly turns on whenever a digital HDMI or analog VGA source is detected, making it a familiar everyday entertainment hub for educational videos, movies, and even video games.

Exclusive SmartEco Optimization

When a source is not detected, W1600UST powers down as part of BenQ exclusive SmartEco Technology, which works to conserve the environment as well as family budgets while simultaneously delivering uncompromised brightness, exquisite picture quality, optimized lamp life with reduced lamp usage.

Powered by ultimately durable Digital Light Processing, the 2015 Academy Award of Merit Oscar® winning technology used in 90% of the world’s digital cinemas, W1600UST delivers long-lasting DLP picture quality with precise colors and razor-sharp clarity coupled with a maintenance-free LED light source.

The W1600UST is here to make home entertainment better and it’s available at all key retail outlets in UAE. Available at a retail price of AED 6999.

To find out more about BenQ projectors, please visit

    About ZOWIE

Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming gears available that compliment eSports athletes’ combating performance. From 2015 on, ZOWIE brand was acquired by BenQ Corp to represent the company’s eSports product line that delivers truly competitive experience and enjoyment.

    About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.  


Absolute Communications Group

Sonal Salvi   

Tel: +971559029360


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