Global luxury brand kicks off social media campaign with video series connecting travelers to the world’s most sought after destinations
MCLEAN, Va. - Thursday, September 5th 2013 [ME NewsWire]
(BUSINESS WIRE) Conrad Hotels & Resorts, Hilton Worldwide’s hotel brand for the smart luxury traveler, announces the launch of a social media campaign with Conrad Connections, a digital documentary series in which globally renowned cultural curators and opinion leaders discuss what they find inspirational about their home cities. The vignettes, which are hosted within a specially designed app at www.facebook.com/ConradHotels, will feature industry pioneers and tastemakers in Conrad destinations from Seoul to New York City and Tokyo to Miami.
Each Conrad Connections video features an inside look into the unique and personal ways the tastemakers encounter their own cities. Selected for their contributions in shaping their respective cities’ cultures, the Conrad Connections curators come from diverse backgrounds including gastronomy, fashion, media, industrial design and architecture.
"Conrad properties worldwide enable guests and visitors to find meaningful connections with the cultures that surround them,” said John T.A. Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. "We are thrilled to be able to tap into these local influencers and prestigious members of social and professional circles to inspire our guests and enrich their individual travel experiences.”
The Conrad Connections opinion leaders featured in the short video documentaries include: Heather Tierney, Christina Lessa, Sascha Lewis, and Joe Doucet from New York; Elysze Held, Lee Schrager, Anthony Spinello and Omar Lopez-Chahoud from Miami; Yosuke Suga, Masamichi Toyama and Akiko Ogawa from Tokyo; and Choi Jeon Hwa, Jia Choi, Woochi Jeon, and Ju Young Lee from Seoul. The first documentary features Jia Choi, one of Korea’s most respected food critics and founder of O'ngo Food Communications, a top culinary school and tour company in Seoul. Her segment focuses on the juxtaposition between traditional and modern Korean cuisine.
The Conrad Connections documentaries can be found on the Conrad Hotels & Resorts Facebook page at www.facebook.com/conradhotels. For more information about the Conrad brand please visit www.conradhotels.com or http://news.conradhotels.com.
About Conrad Hotels and Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business and pleasure seamlessly interact – people who know that the greatest luxury is the luxury of being yourself. A global brand consisting of 23 properties across 5 continents, Conrad Hotels & Resorts offer guests personalized experiences with sophisticated, locally inspired surroundings and connections to people and places around the corner or halfway around the world. Intuitive service is delivered with the Conrad Concierge App that puts Conrad’s services and amenities at the guest’s fingertips, whether ordering room service or a wakeup call to customizing the room’s pillow options or arranging reservations at our locally inspired cuisine and spa offerings. Conrad is a global luxury brand of Hilton Worldwide with plans to add 13 more properties to the brand’s portfolio. Connect with Conrad by booking at wwwconradhotels.com or learn more about the brand by visiting http://news.conradhotels.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
For Hilton Worldwide