An Aspirational Community Takes Root at Majid Al Futtaim’s Flagship Destination
Dubai, United Arab Emirates-Wednesday 17 February 2021 [ AETOS Wire ]
Majid Al Futtaim appoints UNEC as main contractor for the construction of Elan Neighbourhood.
Phases 1 and 2 of Elan Neighbourhood to be delivered in phases starting December 2022.
With the start of the year comes the seeding of a community, as work commences on the Elan neighbourhood at Tilal Al Ghaf, the landmark lifestyle destination by Majid Al Futtaim Communities.
The responsibility for realising Majid Al Futtaim’s vision for Elan has been handed to UNEC, an award-winning contractor, and the highly reputable Arif & Bintoak Consulting Architects and Engineers. The contract award for Phases 1, 2 and 3 of Elan comprises a total of 916 premium three- and four-bedroom townhouses with a total contract value of almost AED 583 million. The first homes in Elan will be delivered in phases starting December 2022.
Hawazen Esber, Chief Executive Officer of Majid Al Futtaim Communities commented: “Today we celebrate a pivotal moment for Majid Al Futtaim Communities as one of the most ambitious destinations emerges to create a lasting legacy in Dubai. Elan’s success underlines our market expertise, our responsiveness, and our commitment to delivering the right products at the right time to the highest international and local standards and design.”
For more than a decade, Majid Al Futtaim Communities has been delivering aspirational lifestyle destinations across the region through the art of placemaking, enabling businesses to flourish and families to thrive. These destinations share a deep connection with the cities in which they are located, and continue to grow and evolve in character, culture and desirability.
In a clear demonstration of the desire for signature communities such as Elan, each phase of the project sold out within a week of being launched, with every unit of Phase 3 bought up in just 48 hours. Elan’s appeal is evidenced through its diversity, with over 55 different nationalities represented in the project’s ownership.
Hawazen added: “As a result of the bold steps taken by Dubai’s leadership to further strengthen the emirate’s attractiveness for those looking to live, work and invest in the city over the long term, we have witnessed a steady shift in demand from busy urban centres towards more spacious, family-centric neighbourhoods in Dubai’s property market. Single-family homes in particular are seeing steady growth, as investors look to capitalise on current market prices, and families seize the opportunity to lay down roots and invest in their futures.”
Staying true to Majid Al Futtaim’s commitment to sustainable design and living, the community features walkable neighbourhoods connected by a meticulously crafted network of green spaces, pathways, cycling tracks and jogging trails flanked by evergreen Ghaf trees which are indigenous to the UAE and lend the development its name.
The centrepiece of the community is the recreational lagoon, fringed by white sandy beaches that accommodate a variety of water sports. Further establishing Elan as one of the most desirable communities on the market is a world of culinary experiences, a signature Majid Al Futtaim retail selection and the world-renowned Royal Grammar School all within just a few minutes’ walk from Elan, further enhancing its appeal as an all-inclusive community catering to a family’s every need.
About Tilal Al Ghaf
Located at the junction of Hessa Street and Sheikh Zayed Bin Hamdan Al Nahyan Street, with a stunning lagoon and white sandy beaches at its heart, Tilal Al Ghaf balances luxury resort-style living with a fresh urban feeling. With its exceptional amenities, unique sense of design and unparalleled attention to detail, every home in Tilal Al Ghaf is created with you in mind.
Staying true to our commitment to sustainable design and living, the community features walkable neighbourhoods connected by a meticulously crafted network of pathways, cycling tracks and jogging trails. A world of culinary experiences, signature Majid Al Futtaim retail selection and the world-renowned Royal Grammar School is never more than a short stroll away.
With so much to do at Tilal Al Ghaf, and so many ways to relax, every day feels like you’re on the vacation of a lifetime.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.
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