Partnership aims at powering ZEE5’s advertising business in the region
DUBAI, United Arab Emirates-Monday 25 November 2019 [ AETOS Wire ]
DMS - the digital arm of Choueiri Group – has recently announced their latest appointment as the Exclusive Media Representative for ZEE5, the largest and most comprehensive OTT platform for Indian content globally.
ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers over 100,000 hours of content including 2000+ movies including latest blockbusters, exclusive Originals, TV shows and more across 17 languages (including Hindi, Malayalam, Tamil, Bengali and Marathi). ZEE5 also packs in 60+ Live TV channels, making it a completely integrated entertainment offering. The platform follows a freemium pricing model.
Elaborating on the development, Archana Anand, Chief Business Officer, ZEE5 Global said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers.”
DMS’ Chief Operating Officer, Michel Malkoun also expressed his views on the new partnership and stated, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.
ZEE5 can be downloaded from Google Play Store or iOS App Store. It is also available on Samsung Smart TV, Apple TV, Android TV, Amazon Fire TV and on www.zee5.com
About ZEE5 Global
ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 with content across 12 languages; Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, and now houses content across five international languages as well i.e. Malay, Thai, Bahasa, German and Russian. ZEE5 is home to 100,000 hours of On Demand Content and 60+ live TV channels. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 16 navigational languages, content download option, seamless video playback and Voice Search.
ZEE5 Global Twitter
Archana Anand Twitter
About Digital Media Services (DMS):
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. Today, the Company extends a premium portfolio of online / mobile offerings, which reach 140 million Unique Browsers, generate 1.2 Billion Page Views and serve over 3.8 billion ad impressions per month. Aligned with Choueiri Group’s commitment to and focus on digital, DMS received a brand makeover in April 2017, which expresses its unique strength as the true voice of independent publishers. DMS is headquartered in Dubai, with presence in key regional markets.
Digital Media Services (DMS)
Assad Jamil, +97144545454
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