ENG partners with Julius Baer Dubai Beach Polo Cup 2014 and Fashion Forward Season 3
DUBAI, United Arab Emirates - Sunday, April 13th 2014 [ME NewsWire]
Emirates Neon Group (ENG), one of the oldest visual communications companies in the Gulf, is kick-starting the second quarter of events season in 2014 with strategic partnerships with prominent Sports and Fashion events across the GCC.
Stealing a march over the competition in the field of sports, ENG is marking their association with polo, the ‘King of sports.’ The one-stop complete solution provider of Out-of-home (OOH) advertising are the platinum sponsors for the upcoming famed Julius Baer Dubai Beach Polo Cup 2014 at Skydive Dubai to be staged on 11th and 12th April, 2014. This landmark sporting event aims to bring prestige to the UAE by serving as a fantastic exercise for the nation.
Being played under floodlights, under cooler evening conditions, the tournament is increasingly getting more audience-friendly. ENG’s association with one of the most unique polo tournaments in the world is typical of a company that has efficiently fine-tuned the effective visual communications medium to be a key driver of the success and growth of each of its brands and customers.
Mr. Rehan Merchant, CEO, ENG, commenting on the company’s future plans for the year, said, “We are delighted to be associated with world class event staged in the Emirates and in the region. The country has emerged as the hub of path-breaking music, sports and fashion events which are our key interest areas. It is by lending our valuable equity to such projects that help us connect with the right partners.”
ENG will also be blazing a new trail on the glamorous eyeball-grabbing ramp of high fashion. The company are media partners for this year’s Fashion Forward (FFWD) Season 3 from 10th-13th April.
FFWD is a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent. Through its participation in 2 key events in the fields of sports and fashion, ENG aims to continue consolidating its presence in key high-vision niche areas across the UAE and the wider GCC.