Jeddah, Saudi Arabia - Tuesday, August 4th 2015 [ME NewsWire]
Mandilicious, the world's first restaurant chain to serve the slow-cooked ‘Cuisine of Arabia’ in a food court setting, has opened a new outlet in the Al Salaam Mall in Jeddah, Saudi Arabia. The launch comes following the agreement between Raddah Investment and Mandilicious to expand the restaurant’s development to Saudi Arabia, with a total of three outlets before end of this year. The newly opened outlet is the chain’s second in Jeddah following the launch of its first outlet in May, with a third expected to be launched in the Aziz Mall before the end of August.
“The response so far has been incredible,” said Fayez Al Nusari, CEO and Founder of Mandilicious. “We are the first to conveniently serve the traditional slow-cooked ‘Cuisine of Arabia’ in a quick-service fashion in Kingdom of Saudi Arabia - and from the overwhelming success of our first outlet with locals and residents, it’s clear that we have chosen the perfect locations to do so. Among our already famous dishes that have proved popular in the UAE and other outlet locations, we have additionally added the local Saudi delicacy; Kabli, to show our appreciation for our Saudi customers.”
The next outlet planned for the restaurant chain, will be in the Aziz Mall and will be included in the many outlets opening with the Al Hokair Malls in the Kingdom to cater to the demand and growing market.
Established in the beginning of 2013, Mandilicious provides the traditional, slow-cooked ‘Cuisine of Arabia’ in a quick service, setting. Mandilicious, a home-grown company born in Dubai, is rapidly becoming a global brand - now with 16 outlets in just two short years.
About Raddah Investment
Raddah Investment is the strategic investment SPV of Raddah Holdings, which was established in 2013. The company’s vision focuses on investing in SMEs that have strong and viable business activity in the fields of food and beverage, healthcare, and real estate. With a diversified area of expertise, it aims to become a pioneer for brands by having the most successful brands onboard. Ultimately, and by the end of 2016, Raddah Investment will be amongst the top five businesses ranked for rapid growth in Saudi Arabia.
Mandi is known as the original ‘Cuisine of Arabia’. Mandilicious is the first-ever quick service restaurant (QSR) in the world to serve traditional, authentic Mandi. Mandilicious offers its customers Arabian cuisine prepared to the highest international standards of quality. All ingredients are fresh; none are frozen, processed or artificial. With choice ingredients, a multitude of menu options, authentic cooking methods, experienced chefs, superior outlet design and overall quality, Mandilicious delivers the ‘Cuisine of Arabia’ to the world.
Fayez Al Nusari, CEO and Founder of Mandilicious