Middle East's most happening online fashion and footwear destination selects the Middle East's premier luxury communications outfit to drive its outreach to the next level
Dubai, United Arab Emirates - Thursday, April 9th 2015 [ME NewsWire]
Following an in-depth search and intensive deliberations, Namshi, the Middle East's most happening online fashion and footwear destination, has appointed Havas Worldwide Middle East as its creative communications agency for the region.
The region's premier luxury, retail and fashion agency will work on developing Namshi's marketing and communication strategy over the coming year, implementing its recommendations in an integrated exercise throughout all relevant communication channels and Namshi consumer touchpoints.
Referring to the reasons that cemented the company's decision, Hosam Arab, Namshi's co-founder and Managing Director, said "As we build Namshi to become the dominant player in the online fashion space in the region, we believe that Havas' creativity and extensive advertising expertise will further leverage our brand and better enable us to stand out from the competition. The attitude of their team was a natural fit to ours, and we have no doubt that these assets will drive our communication to the next level, enabling us to achieve our objectives over the coming year."
"We were immediately fired up by the 'fashion delivered' mindset at Namshi," declared Rachid Mtaini, regional managing director of Havas Worldwide Middle East. "They have a vision of where they want to be, and are poised to make their next big move. Our proposal addressed their ambitions and our values match the boldness of their convictions. Transparency and integrity are two of our core values, and I believe this mix resonated with Namshi's ethos. This is an exciting brand to work on, and we look forward to a great and successful partnership."
No contractual commencement date has yet been disclosed, but it is understood that the agency will begin working on the brand in the very near future. In this context, Piero Poli, Havas Worldwide General Manager, confirmed the agency's readiness, saying "we are very proud and happy to have been selected by Namshi, and the designated team is ready to swing into action as soon as the time comes."
About Havas Worldwide Middle East
Havas Worldwide Middle East is headquartered in Dubai, United Arab Emirates, and brings together a diverse staff of nearly 300 international and local talents. The network's offices across 7 countries cover the Middle East, delivering unique insights into local Arab culture and the ability to produce tailored communications, which influence the opinion, behavior, and attitudes of the communities we live and work in. The Dubai hub is ranked as the number one agency for luxury, fashion and retail brands in the region, with an extensive client/brand roster that targets high net worth customers. Additionally, the network manages an even broader client/brand list of brands across the FMCG, pharmaceutical, automotive, retail and financial institutions sectors, in either of the advertising, PR, media and digital disciplines, backed up by a significant corporate and financial communications division.
NAMSHI.COM is the Middle East’s leading online fashion destination. Featuring a vast portfolio of over 20,000 styles of apparel, accessories, and footwear for women, men and kids from over 500 international and local brands. NAMSHI provides an unparalleled shopping experience to its customers - with free and fast deliveries in the GCC, 24-hour delivery in the UAE, a 14-day exchange policy and the option of cash on delivery. For more information, visit www.namshi.com/.
Customer contact details
Customer Service: 800 626 744
DABO & CO for Namshi
+971 4 237 8062
+971 50 774 1959
+971 4 507 6200
+971 50 712 8362
HAVAS PR MIDDLE EAST
Head, corporate communications
Switchboard: +971 - 4 - 455.6000