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Main » 2015 » March » 12 » ‘Parity- Gender Bias Rank App and Web Portal’ Amplifies Efforts of Women Empowerment in the Corporate World
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‘Parity- Gender Bias Rank App and Web Portal’ Amplifies Efforts of Women Empowerment in the Corporate World

The Meera Kaul Foundation’s new app and web portal reviewed as the finest app on Us National Television to measure gender bias

Dubai, United Arab Emirates - Sunday, March 8th 2015 [ME NewsWire]

The Meera Kaul Foundation continues to strengthen their global initiative of empowering women in the corporate world with the newly launched Gender Bias Ranking App and web portal. ‘Parity’ measures gender bias in workspaces across the globe, evaluates companies based on their history to exclude women in leadership positions, records real data about sexual harassment in the workplace and also measures the responsiveness of the company towards incidents of gender bias and harassment reported over time. Recently it has gained global recognition from US National Television, dubbing it as the finest app to measure gender bias in workplaces.

Parity works as a tool to help build awareness while making the workplace a safer and friendlier environment for women.

Parity offers women insight to the history of companies while helping them gain an understanding of a woman’s experience working there. It taps on the major issues faced by women in the corporate world; from gender bias to unacknowledged discriminatory barriers preventing women from rising to positions of power or responsibility. Incidents of sexual harassment or verbal abuse can be reported through this app and web portal.

The app doesn’t publish data about a company based on the comments of one person, maintaining fairness to both the individual and the company so that the gender bias rank makes sense.

Parity’s unique feature rates companies based on the responsive actions management takes when complaints have been filed and brought to their attention. The companies are also ranked on how these swift actions bring change into the workspace to promote a gender friendly work environment. This enables other women to decide whether a company is gender friendly and has the right environment for them to contribute and grow in their career.

"I encourage women to download the app or web portal and use it to benefit themselves and other women. When the power shifts in the hands of women, employers and colleagues will have to conform. We are more than just a statistic," said Meera Kaul, Chairperson of The Meera Kaul Foundation.

The app is available for download on the GooglePlay Store and will be available on IOS devices on March 10th 2015. You can access the web portal at www.parityapp.com


Absolute Communications FZE

Marissa Pinto







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