Beauty apps’ record growth driven by millennials’ enthusiasm for mobile beauty solution
NEW YORK - Friday, March 11th 2016 [ME NewsWire]
(BUSINESS WIRE)--Perfect Corp. is thrilled to announce that its suite of beauty apps, composed of YouCam Makeup, YouCam Perfect, YouCam Nails, and Beauty Circle, has achieved the milestone of 200 million worldwide downloads less than two years into launching. Every day, more than 30 million photos1 are taken and embellished using the app suite, making Perfect Corp. one of the top 10 fastest growing app developers in the world.2
Perfect Corp. app users are primarily millennial women (81% female users under age 34)3, a coveted consumer group that is the most transformative and connected generation yet. The company’s apps allow beauty lovers to have a unique exciting and intimate interaction with beauty trends and products. They empower users to design their own style like never before. The rapid success of the Perfect Corp. beauty apps can be attributed to ultra-realistic augmented reality that offers the ultimate personalized beauty experience for anyone with a smartphone. As a result of the high quality and engaging suite of apps, Perfect Corp. has become one of Flurry from Yahoo's top 20 app developers globally.
“I am personally delighted to announce that we’ve reached the 200 million downloads milestone for our family of beauty apps in such a short period of time,” said Alice H. Chang, CEO of Perfect Corp. “Our team is dedicated to building a truly revolutionary, interactive beauty platform that allows women everywhere to discover, refine and share their personal style and, foremost, to feel good about themselves. We want to extend a huge thank you to our enthusiastic community of beauty lovers whose support and feedback drives us forward as we aim to develop the most pioneering technology and transform the world of beauty.”
The Perfect Corp. ecosystem provides the premier online destination for beauty enthusiasts to try out, engage in conversation, and ultimately purchase beauty and fashion products through online and offline channels. The flagship app YouCam Makeup stands out for millennial beauty lovers as they can virtually try on true-to-life makeup products and top trending looks on their own faces in real-time. YouCam Makeup has quickly established itself as the #1 makeover app in the world with over 120 million downloads and ranked the #1 photo and video app in over 56 countries’ App Stores with over one million five star ratings in the Google Play Store.
YouCam Makeup is available for free on the App Store and Google Play.
YouCam Perfect is available for free on the App Store and Google Play.
YouCam Nails is available for free on the App Store and Google Play.
The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit www.beautycircle.com/
About Perfect Corp.
Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
1 Internal data source, March 2016.
2 Data from mobileCore.com, September 2015 through February 2016.
3 Facebook app audience insights, February 2016.
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