LAS VEGAS - Monday, January 5th 2015 [ME NewsWire]
2015 International CES
(BUSINESS WIRE)-- Misfit, maker of wearable and smart home products, today announced Swarovski Shine, an exclusive collection of two new wearable products and nine unique, sparkling accessories, developed and designed by Swarovski and Misfit.
The Swarovski Shine Collection reinterprets iconic Swarovski jewelry and introduces brand-new designs, all incorporating Swarovski’s signature crystal and Misfit’s wireless activity and sleep tracking technology, for a collection that is glamorous, modern, and versatile.
Two new, fully waterproof wearables comprise the core of the Collection: 1) a clear Swarovski Shine with a brilliant crystal face and 2) a violet Swarovski Shine which uses a patented “energy crystal” technology to allow for efficient solar charging on a small surface to power itself. The latter is the world’s first wireless activity and sleep tracker that utilizes an energy harvesting technology to eliminate need for charging or replaceable batteries. Users simply expose Swarovski Shine to light to keep it charged.
Both designs feature a large faceted crystal integrated into Misfit’s hardware, and automatically track steps, distance, calories burned, and sleep quality and duration.
"Shine is the first truly fashion forward activity tracker, and Swarovski leads the way in the fashion jewelry and accessories market globally. This collaboration pushes the envelope as to how beautiful technology can be,” said wearables designer and author of Fashioning Tech, Syuzi Pakhchyan.
The Collection is now available for pre-order in the US exclusively on misfit.com, and will be for sale this spring also in Swarovski retail locations in the US, Hong Kong, and China and on Swarovski.com. The Collection is available for viewing at International CES at the Misfit booth (#73521, Tech West Sands Expo).
About Misfit
Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix.
About Swarovski
Swarovski is the leading producer of cut crystal in the world. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting.
Misfit product images and videos: http://www.misfit.com/media
Copyright 2015 Misfit, Inc. All rights reserved.
Media contact: Amy Puliafito apuliafito[at]misfit[dot]com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51012088&lang=en
Contacts
For Misfit
Mara Stamper,
305-374-4404 x 165
Account Executive
marastamper@maxborgesagency.com
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