Limited-edition collection reflects the charming, yet functional essence of the Victoria, Victoria Beckham womenswear line and includes the designer’s first foray into childrenswear
MINNEAPOLIS - Thursday, October 20th 2016 [ME NewsWire]
(BUSINESS WIRE)-- Target Corporation (NYSE:TGT) today announced its limited-edition spring collaboration with designer Victoria Beckham. Available April 9, 2017, at all Target stores and Target.com, Victoria Beckham for Target reflects the essence of the Victoria, Victoria Beckham line, including original designs and inspiration from iconic silhouettes, with apparel and accessories for women, girls, toddler and baby. The collaboration with Target also marks the designer’s first foray into the kids’ product category. Select pieces from the collection will be available for sale internationally via victoriabeckham.com.
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” said Victoria Beckham. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time.”
“Victoria Beckham is synonymous with impeccable style, and she’s known around the globe for her distinct point of view as a designer,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years, and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”
Victoria Beckham for Target is inspired by the Victoria, Victoria Beckham line, as well as Beckham’s everyday life and the shared experiences between mother and child. With more than 200 items featuring soft pastels, bright pops of color and pretty spring prints, the collection is feminine and functional and reflects the designer’s commitment to quality craftsmanship. Ranging in price from $6-$70, with most items under $40, Victoria Beckham for Target will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. Standout pieces include easy-to-wear dresses, rompers and playful tops and bottoms for women, with corresponding styles for girls, toddler and baby.
Victoria Beckham is an internationally-known businesswoman, fashion designer and style icon. Since launching in 2008 at New York Fashion Week, the Victoria Beckham brand has developed into a celebrated mainstay of the fashion industry. In 2011, following the success of her mainline collection, Beckham launched Victoria, Victoria Beckham, a free-spirited companion to the original Ready-to-Wear collection, offering softer silhouettes and a more playful fashion perspective. With each collection, Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments.
More information about Victoria Beckham for Target is available on ABullseyeView.com. Guests are invited to join the conversation on social media using #VBxTarget.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,800 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
About Victoria, Victoria Beckham
Victoria, Victoria Beckham, a companion line to the main Victoria Beckham Ready-to-Wear, launched at New York Fashion Week in September 2011. Offering softer silhouettes and a playful fashion perspective at a more accessible price point, Victoria, Victoria Beckham began life as a dresses-only collection, but quickly evolved to include all key wardrobe categories such as separates, knitwear and outerwear. In May 2015, the brand announced the merging of the Victoria, Victoria Beckham and Denim lines for Pre SS16, resulting in the unified and varied lifestyle collection which exists today. Developed at Victoria’s studio in London, the Victoria, Victoria Beckham collection is handmade in Europe and offers premium quality, characterful designs. For more information on Victoria Beckham, please visit www.victoriabeckham.com.
Joshua Thomas, 612-761-6795
Target Media Hotline, 612-696-3400