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Main » 2017 » November » 22 » The Brightline Initiative Announces the Addition of Saudi Telecom Company - STC
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The Brightline Initiative Announces the Addition of Saudi Telecom Company - STC

Saudi Arabia’s Largest Telecommunications Provider Joins Coalition to Help Enterprises Increase Success Rate of Strategic


RIYADH, Saudi Arabia -Tuesday, November 21st 2017 [ AETOS Wire ]

(BUSINESS WIRE)-- The Brightline Initiative announced today that Saudi Telecom Company (STC) is joining the Brightline

Initiative coalition to help advance the discipline of strategic initiative management and bridge gaps between enterprise

strategy design and delivery.

The initiative’s agreement has been signed by STC Group CEO, Dr. Khaled Biyari and by Brightline Executive Director Ricardo


Launched early in 2017 by the Project Management Institute (PMI), the Boston Consulting Group (BCG) and the Agile Alliance,

the Brightline Initiative is a non-commercial coalition dedicated to helping executives bridge the expensive and

unproductive gap between strategy design and delivery.

“STC has a profound expertise and a renowned success in building and executing strategies. We are looking forward to

joining a coalition that brings together leading organizations and academics worldwide to address the critical business

issue of successful strategy delivery,” says STC Group CEO, Dr. Khaled Biyari. He added: “For STC, this capability is core to

capturing emerging opportunities in the MENA while remaining a leader in ICT and managing overall challenges over the

coming years.”

A report from a global multi-sector survey of 500 senior executives conducted by The Economist Intelligence Unit (EIU) and

commissioned by the Brightline Initiative found that nearly 90% of global survey respondents admit they fail to achieve all

their strategic goals because they don’t implement well, and more than half (53 percent) agree that inadequate delivery

capability puts them at a competitive disadvantage.[1]

Brightline executive director Ricardo Vargas says, “The Brightline Initiative welcomes STC to our growing ranks as we help

organizations bridge the strategy implementation gap in an era of disruption and social and economic challenges. It is

important to highlight that strategies are just passive plans on a piece of paper unless organizations find ways to impact

employee behaviors and instill new ways of working together.”

About The Brightline Initiative

The Brightline Initiative is a coalition of leading global organizations dedicated to helping executives bridge the expensive

and unproductive gap between strategy design and strategy delivery. Brightline conducts thought leadership research and

promotes best practices designed to improve an organization’s ability to deliver on strategic intent.

About STC

With their headquarters in Riyadh, Saudi Telecom Group is the largest in the Middle East and North Africa based on its

market value as it generated over 51,825 billion riyals (13,825 billion dollars) in realizable revenue in 2016 and 8,539 billion

riyals (2,277 billion dollars) as net income. STC was established in 1998 and currently counts about 100,000,000 customers

worldwide and to which they provide high-technology knowledge-based innovative solutions. It focuses on providing

services to customers through a fiber-optic network that spans 137,000 kilometers across Asia, the Middle East and

Europe. In Saudi Arabia (the group’s main operation site) STC operates the largest modern mobile network in the Middle East

as it covers more than 99% of the country’s populated areas in addition to providing 4G mobile broadband to more than 85%

of the population across the Kingdom of Saudi Arabia. Besides its main operation in Saudi Arabia, which it owns 100% of,

STC’s investments include 100% ownership in Viva Bahrain, 51.8% shares in Viva Kuwait along with a management contract,

35% shares in Oger Telecom Limited in UAE and which controls Turk Telecom, Avea in Turkey, Cell-C in South Africa, 25%

shares in Binariang GSM Holding in Malaysia which controls both Maxis in Malaysia and Aircel in India. In addition to the

above-mentioned, STC has investments in information technology, content, distribution, contact centers and real estate, all

of which support its telecom operations across the Middle East.

1] Economist Intelligence Unit (EIU), “Closing the Gap: Designing and Delivering a Strategy that Works”, 2017.


View source version on


Brightline Initiative
Tahirou Assane, +1 613-981-8211
Director of Operations and Program

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