SOHO and SMB networking solutions maker anticipates continued growth of its product offerings in MENA
Dubai, United Arab Emirates - Thursday, October 30th 2014 [ME NewsWire]
TP-LINK Technologies Co Ltd, a leading provider of SOHO and SMB networking products and wireless solutions, has hailed its participation at GITEX Technology Week 2014, the Middle East biggest IT expo a success.
TP-LINK said at GITEX this year, the company had a 145 square metres booth and had more visitors come to the stand this year than in 2013.
According to the vendor, which manufactures a range of products including Wireless, ADSL, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the company decided to take out a bigger stand space to accommodate the many activities it lined up during the show, product demos to cat walks and prize giveaways.
Denny Liang, General Manager, TP-LINK Middle East, said this year’s participation at the biggest technology show in the region was a success for the company as several initiatives lined up during the expo achieved the objectives. “We conducted several product demo sessions explaining to visitors about our networking and wireless products for home and small office use,” he said. “We were also able to interact with our channel partners and there were a lot of leads generated, which we are hoping to close during the course of the fourth quarter.”
Liang pointed out that the “Scratch to Win” competition was so popular as many people were able to collect a range of prizes and giveaways. “We also had models showcasing our products at our stand and this was well received by channel partners and their customers. Our brand awareness campaigns paid off,” Liang added.
He also explained that in the period between January and September 2014, TP-LINK increased its sales revenue by 30% in the Middle East and North Africa (MENA) compare to the same period in 2013. “We are particularly encouraged by this continued year-on-year growth following our entry into the Middle East market in 2011.”
Liang said TP-LINK's 30% sales increase has been achieved despite some markets in the region experiencing political instability and civil strife. “This success can be attributed to the hard work the TP-LINK team, distribution and reseller partners have put in to grow the brand in the networking and wireless segment. “This is one of the best periods in the networking sector in the Middle East as more infrastructure and broadband is being rolled out across the region,” he remarked. Governments continue to commission new IT infrastructure projects, smart cities, growing population, stable regional economies and increased Internet penetration is creating opportunities for TP-LINK and its channel ecosystem. "As more people get broadband Internet connection, demand for high performance wireless networking solutions, which TP-LINK is providing in the market will continue to grow," he noted.
Liang added that TP-Link already has a strong presence in the Middle East and North Africa (MENA) and now is expanding to entire African. TP-LINK was established in 1996 and is best known for its wireless routers and ADSL modems, which Liang said are selling quite well and are in demand at the moment across MENA.
TP-LINK is a global provider of SOHO & SMB networking products and the World's No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations to become one of the top 3 networking brands in the world and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with products that make their lives easier.
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