Sponsorship pairs the most innovative team in F1 with the creative energy of the burn brand
ENSTONE, United Kingdom - Friday, November 23rd 2012 [ME NewsWire]
(BUSINESS WIRE)-- The Coca-Cola Company will return to Formula 1 in January 2013 through its global energy brand "burn” in a multi-year sponsorship of Lotus F1 Team. Details of the sponsorship will be revealed in 2013 when the partnership officially launches.
Emmanuel Seuge, Group Director, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company:"The creativity of teams and the passion for speed and energy that fuel the sport of Formula 1, make a partnership with this iconic sporting property a compelling proposition for the burn brand. Lotus F1 Team, as the number one emerging challenger in the sport, has demonstrated exceptional creativity in their approach to Formula 1 racing and their collaborations with partners - an approach that mirrors the philosophy of burn. We will bring that same cre
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