SHENZHEN, China - Thursday, April 18th 2013 [ME NewsWire]
First Chinese mobile device brand to achieve production landmark;
ZTE to focus on boutique products and branding to sustain growth
(BUSINESS WIRE)-- ZTE today celebrated the 15th anniversary of its terminals division with the production of the company’s 500 millionth handset, becoming the first Chinese mobile device brand to achieve the landmark.
In an anniversary event in Beijing, ZTE Corporation Chairman Mr. Hou Weigui and Executive Vice President Mr. He Shiyou outlined the terminals division’s strategies to drive further growth and generate increased brand value to more than 500 partners and guests from industries spanning telecommunications, semiconductor, retail, consulting, and media.
Leveraging boutique products to sustain growth and build brand equity
ZTE plans to promote the Grand S quad-core smartphone and the Grand Memo phablet internationally in the near future, after the two
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