- Future innovation pillars unveiled at RED Studios in Hollywood -
FOOTHILL RANCH, Calif. - Thursday, February 27th 2014 [ME NewsWire]
(BUSINESS WIRE) Oakley, Inc. today announced details of the company’s Disruptive by Design brand platform and signaled its intent for the future, unveiling three key innovation pillars.
"This is a pivotal moment in the history of our brand,” said Colin Baden, Oakley CEO. "We will open our blast doors for the first time, celebrate our legacy and culture of disruption, and set out our blueprint for future innovation.”
A principle that has been ingrained in the foundation of the brand since 1975, Disruptive by Design will become the brand voice for Oakley’s next chapter of industry revolution - #disruptivebydesign.
"Disruptive by Design is laying the foundation for the future,” continued Baden. "Our total number of design and utility patents issued and applications pending is close to 1000, and 200 of those were amassed
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