SAN JOSE, Calif. - Thursday, May 1st 2014 [ME NewsWire]
(BUSINESS WIRE)-- PayPal, one of the world’s largest and leading payment companies, brings a unique understanding of how people think about and use money to the launch of its first-ever global brand campaign.
The key insight underscoring the campaign is that people are now more empowered than ever before – to create new ways to connect, pay and transact on their terms. PayPal is leading this movement by making it easier, more secure and more intuitive for people to pay – wherever and whenever they want.
The global brand campaign “Powering The People Economy,” was developed by Havas Worldwide and will reach across television, print, digital, out of home, experiential, in-store and social channels. Television spots will first appear in Germany, the United Kingdom, Australia and the United States.
“PayPal has an opportunity and responsibility to help people take c
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