Aguilera Uses Powerful Voice to Raise Awareness and Funds for Nearly 850 Million Hungry Worldwide
LOUISVILLE, Ky. - Wednesday, August 6th 2014
Yum! Brands (NYSE: YUM), parent company of KFC, Pizza Hut and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring multi-Grammy Award winner and international superstar Christina Aguilera.
According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 125 countries, over 40,000 KFC, Pizza Hut and Taco Bell restaurants and 1.5 million associates. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.
The new “
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