Madre Labs Launches California GOLD Nutrition Astaxanthin Supplement Product with TruAzta™ Label
GILBERT, Ariz.-Wednesday, March 29th 2017 [ ME NewsWire ]
(BUSINESS WIRE)-- Heliae, in collaboration with Madre Labs Inc., today announced California GOLD Nutrition Astaxanthin supplement caps branded with a TruAzta™ logo are now available on iHerb.com.
Madre Labs is the first company to implement the TruAzta™ branding on its label. The TruAzta™ labeling aids consumers in identifying California GOLD Nutrition Astaxanthin as a high quality astaxanthin supplement product.
“Natural algal astaxanthin is a powerful carotenoid antioxidant and has been gaining momentum as a valued health supplement due in large part to an expanding database of scientific support,” says Len Smith, chief business officer at Heliae. “Manufacturers have options when it comes to sourcing astaxanthin for their products, but TruAzta™ by He
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