Tru by Hilton is re-energizing the midscale hotel market with the fastest growing pipeline in the history of the hospitality industry
OKLAHOMA CITY & MCLEAN, Va. -Friday, May 26th 2017 [ ME NewsWire ]
(BUSINESS WIRE)-- Hilton (NYSE: HLT) today celebrated the grand opening of the first-ever Tru by Hilton – the company’s 5,000th hotel – at Tru by Hilton Oklahoma City Airport. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry, and has captured approximately 2/3 of all net pipeline growth associated with the midscale segment since it launched in 2016.
Developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton is a brand-new hotel experience that is vibrant, affordable and young-at-heart. It is energetic, b
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