Visa launches global marketing campaign featuring football superstar to help fans defeat fear of missing out (FOMO) this summer
Visa enhances match day experience for fans with innovative payment technology
SAN FRANCISCO -Friday, May 11th 2018 [ AETOS Wire ]
(BUSINESS WIRE)-- Visa (NYSE:V), the Official Payment Services Partner of FIFA, today announced that professional footballer and face of Visa’s 2018 FIFA World Cup Russia™ global marketing campaign, Zlatan Ibrahimović, will return to the tournament with Visa and join football fans in Russia this summer.
“I have been telling the world that I will be at the 2018 FIFA World Cup Russia™ – Visa is now helping me and fans around the world get in on the action,” said Zlatan Ibrahimović, star athlete and FIFA World Cup™ legend. “Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup™.&rdqu
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