DALLAS
(BUSINESS WIRE)--To empower future growth, iconic beauty and entrepreneurship company Mary Kay Inc. announced today the appointment of Dr. Lucy Gildea as Chief Brand and Scientific Officer.
Gildea and her freshly designed cross-functional team will pioneer a new operating model to power up Mary Kay’s global brand and science aiming for growth and customer loyalty in over 40 markets. In her expanded role, Gildea will shape a powerful brand identity, image, and strategy consistent across all platforms and geographies supported by an impactful product portfolio embracing the ever-evolving needs of consumers. She and her team will activate the brand through engagement strategies harnessing the power of next-gen entrepreneurs and resonant brand storytelling to win the hearts and minds of consumers.
"With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into
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