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Main » 2013 » December » 18 » 61% of Life Sciences Execs Identify “Changing Commercial Business Model” as Major Pain Point in Survey by Cegedim Relationship Management
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61% of Life Sciences Execs Identify “Changing Commercial Business Model” as Major Pain Point in Survey by Cegedim Relationship Management
Global Thought Leadership Survey Report Uncovers New Trends in Multichannel Strategy, Innovation, Social Media, and Technology & Process Changes

PARIS - Wednesday, December 18th 2013 [ME NewsWire]

(BUSINESS WIRE) Cegedim Relationship Management today announced the release of their latest thought leadership report, 2013 Global Life Sciences Insights, which offers an analysis of the results of a global survey of Life Sciences decision makers on industry-wide pain points, innovation as a path to growth, and solution strategies.

The Shape of Change: Industry Challenges, Changes to the Business Model and Innovation Trends When asked to rank "the issues that keep you up at night,” 61% of respondents indicated the changing commercial business model; followed closely by regulatory reform (57%). In terms of current operational changes, participants resoundingly identified an increased focus on market access strategies (54%) and primary sales force realignment (46%) as top priorities. Further, 34% report that their companies have a head of innovation and dedicated innovation budgets, positioning themselves for sustained growth.

Multichannel Engagement and Expansion of Social Media Judging from survey responses, companies understand the value and potential of employing a multichannel engagement strategy to effectively connect with today’s brand of customers and stakeholders, with 27% reporting to be in the implementation phase, 25% in the development process, and 8% having fully deployed a multichannel strategy at their respective companies. In terms of social tools, LinkedIn has the deepest penetration with 60% reporting that they use this platform for professional purposes at least once a week; and 43% doing the same with Google+. Social media is most commonly used as a tool for marketing (57%) and public relations (48%).

"Having evolved through many changes over the past several years, Life Sciences companies are now functioning within a new reality, and are leveraging technology to reach their multi-stakeholders via multichannel,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Innovation in all of its forms is the key to success in today’s market. Whether it’s embracing a multichannel engagement strategy, implementing new business processes, or enabling changes to the commercial business model – companies must employ the latest technology solutions available to them – the technology solutions that will help them stay ahead of the competition.”

Please click here to access the full survey report, 2013 Global Life Sciences Insights

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,100 people in more than 80 countries and generated revenue of €922 million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: And follow Cegedim on Twitter: @CegedimGroup.


Drew BUSTOS, Tel.: +1 (908) 443.2451

Cegedim Relationship Management

Global Communications


Aude BALLEYDIER, Tel.: +33 (0)1 49 09 68 81


Media Relations




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