New partnership aimed at raising the bar for online video in the region.
Dubai, United Arab Emirates - Tuesday, October 20th 2015 [ME NewsWire]
DMS; the digital media arm of Choueiri Group, recently announced its partnership with global online video platform ‘Dailymotion’. DMS will serve as the exclusive advertising sales representative in the region.
As one of the largest online video platforms, Dailymotion offers a diverse and engaging mix of content, generated by over 50 000 global and local premium partners. For over 11 years, the platform has enabled the online community to watch, upload, share and stream videos. It features dedicated sports, news, immersive TV and cinema, live gaming and e-sports channels that also comprise numerous high-profile brand channels. Dailymotion’s influence and popularity in the region reach over 265 million views in MENA and 18 million unique viewers on multi-screen in MENA.
Dailymotion’s value proposition is centered on creating customized video solutions including in-stream, native and display advertising for clients and brands. Its focus on multiscreen, contextual and data targeting services, along with its flexibility in terms of enabling impactful brand integrations within the platform, make it a top draw for advertisers all over the world. The platform also enables content owners with a large set of features and strives to be a truly innovative “friend” to publishers.
Dailymotion’s addition to DMS’ portfolio reinforces the company’s position as the region’s most progressive online video powerhouse. DMS’ video proposition has been fueling the digital landscape for years and has introduced the region to a host of pioneering platforms such as Shahid.net, OLN.tv and Kooora TV.
DMS’ role will be focused on unlocking Dailymotion’s full potential and value in the region’s advertising market. The partnership will witness DMS leveraging its vast network, local know-how and long-standing relationships with brands and advertisers to catapult Dailymotion to the next level and position it as a highly efficient and viable digital medium. DMS will also be supporting the platform to strengthen its content creation capabilities and portfolio, centered on the development of Arabic content.
Speaking about DMS’ new partnership with Dailymotion, DMS’ Chief Operating Officer Michel Malkoun stated, “Having identified a distinct lack of premium video platforms in the market, I believe we have bridged the gap now by bringing Dailymotion to the region. As global online video experts, Dailymotion delivers a unique blend of content, reach and flexibility, which raises the standards and potential for what online video can accomplish for advertisers in the region”.
About Digital Media Services (DMS)
Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online / mobile offerings, reaching 92 million Unique Users, generating 1.2 Billion Page Views and serving over 2.5 billion ads per month. DMS is headquartered in Dubai, with presence in key regional markets.
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Dailymotion Advertising is the saleshouse of Dailymotion, the video platform with best player to watch and share the events and the ideas that keep the world surprising and diverse: sports competitions, music festivals, comedy skits, political debates, fashion shows, gaming live-streams… Dailymotion attracts 300 million users who watch 3.5 billion videos on its player each month.
As a pioneer in digital advertising since 2007, Dailymotion Advertising markets a powerful multiscreen in-stream offer (computers, mobile devices, tablets and connected TVs), with a wide range of consumer targets. The saleshouse not only offers sponsorships of exclusive premium contents, but also provides ideas and technologies for custom video and web production dedicated to brands. In September 2014, Dailymotion Advertising launched Dailymotion Exchange, its global and premium video marketplace.
Dailymotion Advertising in based in New York, Palo Alto and Paris (France), and has partners in local major saleshouses across more than 15 countries worldwide.
More information: advertising.dailymotion.com
*Source Adobe SiteCatalyst, June 2015
Assad Jamil, +971 4-454-5454