Supermodel returns to Almay to launch brand’s New Multi-Benefit Makeup Collection
NEW YORK - Thursday, April 21st 2016 [ME NewsWire]
(BUSINESS WIRE)-- Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup collection, Almay Age Essentials. Irwin will be appearing in the brand’s global multimedia campaign, spanning television, print, in-store, digital and social platforms, as the brand unveils the Almay Age Essentials collection this summer with three new products.
“We are so excited that Elaine Irwin will once again be representing our innovative Almay products. As a busy model and mother to three children, Elaine is a perfect representative of our Almay consumer: a woman looking for easy-to-use products that embrace and enhance her natural all-American beauty,” said Jill Krakowski, Vice President of Marketing for Almay. “With the Almay Age Essentials Collection, a line of multi-tasking, ingredient rich products, we want to share with our consumers how this brand has continued to be a part of Elaine’s everyday routine, just as it can be for theirs.”
Irwin, a native of Gilbertsville, Pa., began her modeling career at the age of 16 and has graced the cover of more than 50 magazines, including Vogue, Cosmopolitan, Glamour, Allure and Self. The mother of three has also been featured in advertising campaigns for Ralph Lauren, Calvin Klein and Victoria's Secret, and most recently Land’s End and Worth New York. Irwin first appeared in a global campaign for Almay in 2004 as the face for Almay Clear Complexion Blemish Healing Makeup and remained with the brand for 7 years. Elaine’s effortless style and natural approach to beauty is the embodiment of The American Look, Almay’s latest campaign that launched in 2015.
"I am thrilled to once again be working with Almay. The quality ingredients and integrity of the brand really speak to my own personal outlook on beauty,” says Irwin. “As a busy mother, I love that Almay Age Essentials products are designed for women on-the-go who don’t want to sacrifice their makeup or anti-aging routines. I am always looking for simplicity and ease in my daily beauty routine and these products are perfect for me, as they combine the benefits of both skincare and makeup into one formula.”
Since 1931, Almay has been a leader in developing award-winning cosmetics that are powered by American ingenuity, rooted in science, and not only enhance a woman’s natural beauty but also are good for her skin. The Almay Age Essentials Collection is comprised of three unique products:
Almay Age Essentials Makeup™
Almay Age Essentials Concealer™
Almay Age Essentials Lip Treatment™
Each product is formulated with a breakthrough combination of Collagen, Hyaluronic Acid and Peptides to help skin maintain a youthful look. Like all Almay products, the line is dermatologist tested and fragrance-free, standing by Almay’s promise of pure, gentle and non-irritating products that work for all complexions. Products range in price from $12.99 to $14.99 and will be available in June 2016. All beauty imagery for the campaign was shot by famed photographer Walter Chin.
For additional information on Almay visit www.Almay.com and follow the brand @AlmayCosmetics on Twitter and @Almay on Facebook, Instagram and YouTube.
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division (“Consumer”), the professional division (“Professional”) and Other. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND’s Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached atwww.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.