New Consumer Research Confirms Environmental and Social Efforts Are Central To Hotel Guest Booking Decisions
MCLEAN, Va. -Wednesday, May 23rd 2018 [ AETOS Wire ]
(BUSINESS WIRE)-- Hilton today announced it will cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill.
The company will also double the amount it spends with local and minority-owned suppliers, and double its investment in programs to help women and youth around the world. These goals are part of Hilton’s Travel with Purpose corporate responsibility strategy to further the United Nation’s 2030 Sustainable Development Agenda.
New consumer research reaffirms Hilton’s corporate responsibility strategy. According to a survey of 72,000 Hilton guests, social, environmental and ethical considerations are central to their buying preferences, especially those younger than 25 years old. The six-day survey was conducted in May 2018 and asked travelers if they research a hotel company’s environmental and social efforts. It discovered:
33% actively seek this information before booking – of those, 60% conduct research even if the information is not easily accessible
44% under the age of 25 actively seek this information
36% of leisure travelers actively seek this information, compared to 29% of business travelers
Female travelers (39%) are more likely to actively seek this information before booking than male travelers (29%)
Guests staying in Central/South America (46%), the Middle East/Africa (45%), Asia Pacific (41%) and mainland Europe (35%) are more likely to seek this information before booking
“For nearly 100 years, Hilton has been driven by our mission to have a positive impact on the communities surrounding our hotels,” said Christopher J. Nassetta, President and CEO, Hilton, and Chairman, World Travel & Tourism Council. “In this Golden Age of Travel, we are taking a leadership role to ensure that the destinations where travelers work, relax, learn and explore are vibrant and resilient for generations of adventurers yet to come.”
In April, Nassetta joined Patricia Espinosa, Executive Secretary of the UN Framework Convention on Climate Change, to engage travel and tourism industry leaders in a “common agenda” to take action on climate change, implement the Paris Climate Agreement and adopt science-based targets to reduce carbon emissions.
Hilton’s new 2030 Goals include the following environmental and social targets:
Cut Environmental Impact in Half to Help Protect the Planet
Reduce carbon emissions intensity by 61%, in line with the Paris Climate Agreement and approved by the Science Based Targets Initiative (SBTi)
Reduce water consumption and produced waste by 50%
Remove plastic straws from managed properties
Sustainably source meat, poultry, produce, seafood and cotton
Expand existing soap recycling program to all hotels and send zero soap to landfill
Double Social Investment and Drive Positive Change in Communities
Double the amount spent with local, small and minority-owned suppliers
Double investment in opportunity programs for women and youth, including partnering with local organizations and schools
Contribute 10 million volunteer hours through Team Member initiatives
Double monetary support for natural disaster relief efforts
Advance Human Rights capabilities in Hilton’s value chain to eradicate forced labor and trafficking
Hilton is already an environmental leader in the industry. Since 2008, the company has reduced carbon emissions and waste by 30% and energy and water consumption by 20%, saving more than $1 billion in operating efficiencies. LightStay, an award-winning performance measurement system calculates, analyzes and reports the environmental impact at each of Hilton’s more than 5,300 hotels. Hilton will use LightStay to track its goal of reducing carbon emissions by 61% across its portfolio by 2030.
“The World Tourism Organization commends Hilton’s focus on sustainability, which is in line with our overall commitment as the UN’s agency that is dedicated to promoting sustainable tourism for development worldwide,” said Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UNWTO). “Hilton has been our partner in this endeavor, raising awareness among customers with examples of best practices for the hospitality industry.”
“Companies play an integral role in solving our climate crisis,” said Sheila Bonini, Senior Vice President, Private Sector Engagement, World Wildlife Fund. “By committing to significant intensity emissions reductions based on science, Hilton is setting in motion a plan that will have ripple effects across the hospitality industry while providing more sustainable options for travelers.”
Click here to learn more about Travel with Purpose and the 2030 Goals.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Travel with Purpose
Travel with Purpose is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, we plan to double our social impact and reduce our environmental footprint in half. We track, analyze and report our environmental and social impact at each of Hilton’s 5,300 hotels through LightStay, our award-winning performance measurement system. Travel with Purpose capitalizes on Hilton’s global scale to catalyze local economic growth; promote human rights; invest in people and local communities and preserve our planet by reducing our impact on natural resources. Our strategy aligns with the United Nations Sustainable Development goals. Visit cr.hilton.com to learn more.
View this news release and multimedia online at:
Natalie Godwin, Hilton
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