Dubai, United Arab Emirates - Wednesday, October 14th 2015 [ME NewsWire]
Mandilicious™, the world’s first international quick service restaurant chain to serve authentic Mandi and the traditional Cuisine of Arabia, has announced a new partnership with The Franchizery, a franchise consulting firm based in Abu Dhabi.
“We are proud to announce this new partnership with a reputable company such as The Franchizery, and are excited about what the prospects this partnership will bring,” said Fayez Al Nusari, CEO of Mandilicious™. “As we are a rapidly expanding global brand, our partnership with The Franchizery will no doubt help us to expand the footprint of Mandilicious™ throughout the Middle East and Africa.”
Equally optimistic, Yendy Khayat, Founder and Managing Director of The Franchizery, noted that Mandilicious™ has developed a unique concept for Arabian food which has a great appeal among restaurant goers. “With the novel idea of quickly serving the traditional and slow-cooked Cuisine of Arabia in a food court setting, we are confident that Mandilicious™ will likely grow into one of the fastest growing brands from the region into international markets,” she said.
Following the signing of the agreement, the partnership between the two companies has proven to be fruitful as The Franchizery, with its deep local ties and strong track record, was successful in assisting Mandilicious with closing a deal with one of the leading investment houses in Qatar. The transaction will boost Mandilicious’ presence in Qatar, one of the fastest growing markets in the GCC.
Since its inception in 2013, Dubai-based Mandilicious™ has witnessed rapid expansion throughout the GCC with the aim for an equal growth throughout the Middle East and Africa. Mandilicious is immediately targeting expansion into countries such as Jordan, Lebanon, Egypt, Morocco, Kenya, Malaysia and Indonesia.
Mandi is known as the original ‘Cuisine of Arabia’. Mandilicious is the first-ever quick service restaurant (QSR) in the world to serve traditional, authentic Mandi. Mandilicious offers its customers Arabian cuisine prepared to the highest international standards of quality. All ingredients are fresh; none are frozen, processed or artificial. With choice ingredients, a multitude of menu options, authentic cooking methods, experienced chefs, superior outlet design and overall quality, Mandilicious delivers the ‘Cuisine of Arabia’ to the world.
Fayez Al Nusari, CEO and Founder of Mandilicious
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