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Main » 2014 » September » 8 » Panasonic Presents the 4K World and Announces the Re-launch of the Technics Brand at the IFA2014
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Panasonic Presents the 4K World and Announces the Re-launch of the Technics Brand at the IFA2014

BERLIN - Monday, September 8th 2014 [ME NewsWire]

IFA 2014

(BUSINESS WIRE)-- Panasonic Corporation is exhibiting at the Internationale Funkausstellung Berlin 2014 (IFA), one of the largest consumer electronics fairs in the world, held at Messe Berlin, Germany, from September 5 to 10, 2014.

The Panasonic booth features a bright design that allows easy viewing from edge to edge at its approximately 100-meter length booth, and displays a wide range of products, from AV devices to home appliances and business solutions. Panasonic is also strongly promoting the re-launch of the Technics hi-fi audio brand where a special corner of the booth offers a relaxing atmosphere to experience Technics’ high-resolution sound.

Booth images and information are being provided daily on its special IFA2014 Panasonic website at

Panasonic at IFA 2014 -[Video]Flash report #PanasonicIFA -Panasonic LIVE@IFA 2014 -Photo: Panasonic IFA 2014 Official Press Conference -Panasonic IFA 2014 Press Kit -Photo: Panasonic & Technics Booth at IFA2014

Exhibition Highlights

Concept: Better Living Tomorrow

View Panasonic's proposals for sophisticated lifestyle of the near-future using the company’s unique technologies. Reference exhibits include a built-in kitchen, smart screens, and an interactive mirror capable of skin diagnosis and virtual make-up.

Digital AV / 4K World

4K World: This 4K World proposal extends from B2C to B2B.

Panasonic's 4K products, such as the new 4K-compatible VIERA AX900 Series TV and X1000 Camcorder, which enable both 4K viewing and shooting, provide visitors with a true-to-life video experience. Examples of solutions that apply 4K technologies to transform business activities are also presented.

Home entertainment: A smart lifestyle proposal that provides easy and versatile content.

Based on the theme of "Beyond Smart TV," this corner presents advanced smart TV products, such as "TV Anywhere," which lets you enjoy video content both indoors and out, and "SAT>IP," which delivers satellite broadcasts without requiring a special tuner.

Audio: Proposals for enjoying various types of music indoors and outdoors.

This area les you experience wireless audio through the AllPlay-compatible Multi-room Speaker Systems and headphones for easy, comfortable high-res sound music enjoyment.

Imaging: Unique functions enable new ways to enjoy photos and videos.

The 4K photo function with the LUMIX GH4 and FZ1000 lets you cut out still images of people captured in 4K video, even in hard to snap burst motion scenes. A wipe function is also presented using the main camera and sub camera feature.

Communication: New lifestyles are proposed combining smartphones with landline phones.

A unique and popular function uses Wi-Fi connection to allow the smartphone to be used as a handset for a normal home landline phone, based on the DECT system. Security systems and other products are also on display.

Home Appliances

Cooking: New lifestyles are proposed for enjoying full-fledged cooking at home.

In addition to an actual kitchen display containing a number of built-in kitchen devices, a wide range of equipment is exhibited, such as espresso machines and slow juicers.

Home Appliances: Easier lifestyles are proposed based on original technologies.

Washing machines featuring an auto-care function (ECONAVI) that provides optimal washing automatically are on display.

Beauty: Lifestyles are proposed that make beauty and relaxation easier to achieve.

The effectiveness of Nanoe beauty products is presented through a hair styling demo based on a tie-up with Europe's popular TONI&GUY hair salon. A hands-on corner also displays a line-up of products, such as shavers, hair dryers, and steamers.


The newly reborn Technics fuses traditional acoustic technology with advanced digital technology to create an emotive musical experience. The R1 Series Reference System, which delivers the highest levels of musical emotion, and the C700 Series Premium System, which meets the demands of music lovers everywhere, are displayed by proposing a space that wraps the listener in high-resolution sound. The Technics philosophy and concept, along with its basic technologies, are presented together with its long history, to promote the brands re-launch.

Learn More about Technics

-Technics Brand to Return to Deliver Emotionally-Engaging Sound and Musical Experiences -Video : Technics Reborn -Video : Rediscover Music -Technics Website -Technics Facebook -Technics Twitter @technics -Technics YouTube

In addition, based on the DNA of Panasonic's home appliances, a variety of new developments are expanding Panasonic's product range in Europe, from homes to towns and cars. These include products such as automotive lithium-ion batteries and smart heat-pump heaters for BtoB applications. These and other Panasonic products are presented here under a single roof joined by a common design philosophy called "Future Craft."

Photos/Multimedia Gallery Available:


Panasonic Corporation

Global Communication Group

Public Relations Office







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