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Main » 2016 » August » 23 » Sakr Real Estate: Introducing the Unprecedented Concept of SMART VALLEY
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Sakr Real Estate: Introducing the Unprecedented Concept of SMART VALLEY

Changing the paradigm of the Real Estate Sector

Beirut, Lebanon - Tuesday, August 23rd 2016 [ME NewsWire]

In a bold move towards advancement and innovation, Sakr Real Estate unveiled their unparalleled project entitled “The Smart Valley”, a unique concept to be done for the first time in the Middle East, through two consecutive day’s event that hosted a big number of attendance including Celebrities, public figures and clients. The event took place on Admir's rooftops, the company's leading residential project that will be delivered starting end 2017 and will be part of the smart valley.

The Smart Valley is expected to revolutionize the real estate sector through its trailblazing concept that is based on three pillars: Smart Environment, Smart Infrastructure, and Smart Living. The development excels in multiple key areas: economy, mobility, environment, people, living, and connectivity. Moreover, this project accommodates Admir, Mont Mema, the Wellness Center Vivaly in addition to a smart Commercial Hub that will service its residents.

Political figures such as HE General Michel Aoun, HE Minister of Interior Nohad El Machnouk, HE Minister Jebran Bassil, MPs, and a number of neibhoring municipality counciles of Ghazir, Adma, Farqa and Tabarja convened in support of such a courageous investment that will put Lebanon name on the map as a leader in the region in innovation and smart living.

Capitalizing on this celebration, Mr. Sakr Sakr, President of Sakr Holding, delivered a speech in which he unveiled his vision and his dream:” We are redefining the concept of living in Lebanon where human happiness prevails in a place that is fully integrated to serve its residents’ daily needs. Our ultimate goal and objective revolves around human ambitions and aspirations, around their happiness by living the smart life.”

As for Mr. Fady Jreissati, CEO of Sakr Real Estate, he listed all the achievements accomplished by the company over a very short period of time, mentioning the early delivery of Batruna Parc and the acquirement of REMAX Master Franchise amongst others. Mr. Jreissati did not fail on highlighting that:” The shortest distance to the truth, is to tell the truth itself. Our achievements are proofs of hard work and perseverance invested by many partners and team members.” He also added:” We are proud to say that the first 4 buildings of Admir are now ready to be delivered two years and a half before deadline.”

As part of the event, invitees had the privilege to tour Admir project and discover its advantages as well as its high-end finishing. Clients and future residents of Admir expressed their eagerness to live in a community that offers them excellence, luxury and a smart way of living. The first 500 tenants were all invited to celebrate the next day where they explored what living in Admir is all about.  


Sakr Real Estate s.a.l.

Amanda Hajjar, +9619-442-002

Senior Marketing Manager


A&A Porter Novelli Beirut

Andira Raslan, +9611-337-666

Senior PR Consultant





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