Former Andreessen Horowitz Consultant-in-Residence and AppNexus CMO to Scale Global Marketing Function as Company Continues International and Product Expansion
NEW YORK - Thursday, June 11th 2015 [ME NewsWire]
(BUSINESS WIRE) -- Sprinklr, Inc., the world’s most complete enterprise social technology company, today announced that Thomas Butta has joined the company as Chief Marketing Officer. Based in New York, Butta will lead Sprinklr’s global marketing organization and continue to build the company’s brand as it expands its offering and moves into new regions to benefit a growing international clientele.
“Tom has served as CMO for some of the world’s most pioneering private and public enterprise software companies, including those that fundamentally transformed their industries and inspired entire marketplaces. We have similar ambitions for Sprinklr, and Tom’s leadership will help put the company and our customers in a position to capitalize on that opportunity,” said Ragy Thomas, CEO and founder of Sprinklr. “As an experienced CMO, Tom knows firsthand the challenges that marketers face in the age of an empowered and connected customer. That unique perspective will make him all the more valuable as the internal voice of, and external voice to, our clients.”
“Today’s marketers face a new paradigm for engaging with their customers, but they don’t yet have the tools to truly know, understand, or communicate with them one-on-one – let alone on a global scale. Sprinklr is changing that,” said Butta. “The world’s most successful brands put the customer experience at the center of their enterprise, and Sprinklr is the only software company that can provide them with a singular, unified platform for managing interactions with their customers across all touchpoints and experiences.”
Butta, who has more than 30 years of experience leading marketing for some of the world’s most successful enterprise technology companies, was most recently Consultant-in-Residence at Andreessen Horowitz, where he worked to define the venture capital firm’s points of view as a guide for Fortune 2000 companies and entrepreneurs looking for insights about the future of technology. Prior to that, he was CMO of AppNexus, where he established a brand platform that helped drive revenue and position the ad-tech company as the leading independent alternative to Google. Previously, through his consultancy, 21Weeks, Butta engineered transformative marketing strategies that contributed to exits for companies like Opsware (acquired by HP), Platform Computing (acquired by IBM), Donovan Data Systems (merged with MediaOcean), and StoredIQ (acquired by IBM). Butta has also served as CMO of several multibillion-dollar publicly traded companies including NICE Systems, PTC, and Red Hat, which he helped to scale globally and take public in 1999.
Butta joins Sprinklr following several major corporate milestones. In early June, the company acquired the leading location-specific text analytics software company NewBrand, Sprinklr’s seventh acquisition in 18 months. In April, the company announced the establishment of a joint venture in Japan and its expansion to South America through the acquisition of leading Brazilian social technology provider, Scup. In March, Sprinklr raised $46 million at a valuation of more than $1 billion and introduced the Sprinklr Experience Cloud™. The company was recently named a social relationship platform leader by both Forrester Research andIDC.
Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called “the most powerful technology in the market,” Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 900 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Accenture, Havas, and Razorfish. For more information, visit sprinklr.com or tweet us at @sprinklr.
Julia Bass, 917-445-3423