NEW YORK - Monday, April 8th 2013 [ME NewsWire]
(BUSINESS WIRE)-- Tag, a leading global marketing production agency, won the "Creative” Award (aka Sparky) at Intel’s 2013 Marketing Innovation Awards. The Creative Award recognizes the campaign that best represents breakthrough design and effective brand expression. This marks Tag’s third consecutive win at Intel’s annual ceremony.
Tag won the award for their work on Intel’s Ultrabook campaigns, in collaboration with OMD (media agency), VB (creative agency) and Interlude (interactive video experience). Tag's role was in the cultural consultation, transcreation, localizing, producing and delivering of Intel's Ultrabook and Ultrabook Convertible campaigns across seven key, global markets in 2012.
"This is our third consecutive win in the three years since the Marketing Innovation Awards were launched, and we thank Intel for this high honor and recognition,” says Peter Kuhn, Managing Director of Tag Americas. "Our scale and experience providing best in class production across all media is unmatched by the competition.”
Tag Americas CEO John Paulson explained: "We are uniquely positioned to partner with brand owners and their creative strategy agencies to manage the execution of their marketing communications. We help large consumer brand owners like Intel deliver their marketing communications consistently across all media and markets with our cultural adaptation expertise and smart centralization of production. We have a valuable partnership with Intel and look forward to delivering excellence and design innovation for their campaigns for years to come.”
The Intel Marketing Innovation Awards acknowledge and celebrate the outstanding work of Intel's agencies in the areas of advertising, point of sale, B2B, experiential, and social media. Judges consist of Intel marketing directors and executives in all geographies. The awards were announced in Las Vegas and Tag Americas CEO John Paulson, Tag Americas Managing Director Peter Kuhn, Tag Global Account Director Matt Baldwin and Tag Senior Account Director Nicola Douglas were on hand to pick up their Sparky.
The Williams Lea Group offers leading global BPO and marketing services. We re-engineer end-to-end business processes to increase the efficiency of our clients’ internal and external communications. Blending the right balance of people, process, delivery and technology, we help companies to drive brand consistency, improve customer experience and reduce cost, all of which helps clients create competitive advantage.
In 2011, the Group acquired Tag, a global marketing production agency that provides clients with a wide range of marketing services. Collectively, Williams Lea and Tag now offer brand owners the ability to execute their marketing communications across multiple channels and markets using one production platform. Services range from creative adaptation to transcreation to print procurement to marketing resource management (asset management and workflow management). In the UK, the Group also encompasses TSO, which provides a range of outsourced communication and publishing services to the Public Sector.
The Group employs approximately 11,500 staff across the globe, with key locations in the Americas, EMEA and Asia Pacific and is owned by Deutsche Post DHL.
We work with many of the world’s most respected brands in sectors such as financial services, retail, CPG, telecoms, investment banking, automotive, pharmaceutical, professional services and the UK Public Sector. For more information, visit www.tagworldwide.com or www.williamslea.com.
Tag & Williams Lea Americas
Michelle Bodick, 212-351-9036
Head of Marketing