|MANILA, Philippines - Thursday, February 6th 2014 [ME NewsWire]|
(BUSINESS WIRE)-- On 8 February 2014 at 4:40am Manila time, exactly three months after Typhoon Haiyan hit the Philippines, the country will launch a global campaign expressing its gratitude to the world, having received an outpouring of support following the devastating effects of the typhoon.
Triggered by an overwhelming sense of appreciation, which has been strongly expressed in social media – for example, #PHthankyou, this groundswell of gratitude is captured in a Thank You campaign created by Filipinos from all over the world. Depicting different ways of expressing their heartfelt appreciation, various messages and images in social media showed the world that foreign support and encouragement has made, and continues to make, all the difference in the country’s ongoing rehabilitation and rebuilding efforts.
Hoping to ensure this gratitude is received by everyone, the Philippine Department of Tourism has crafted a thank you message displayed through print ads and billboards in iconic places across the world, specifically:
Times Square, New York, US
Piccadilly Circus, London, UK
Potsdamer Platz cor. Leipziger Platz, Berlin, Germany
Lafayette Mogador, Paris, France
Shibuya Crossing, Tokyo, Japan
ION Orchard, Singapore
Yonge-Dundas Square, Toronto, Canada
Darlinghurst, Sydney, Australia
Paiknam Building, Jung-gu, Seoul, Korea
All the people across the globe who have expressed sympathies and who have extended support, financial or otherwise, are invited to witness this message of appreciation from the Philippines and help share the country’s profound gratitude to the rest of the world. Using the hashtag #PHthankyou, people around the world can continue to share their support and appreciation.
About the Philippine Department of Tourism: The Philippine Department of Tourism is the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140206005182/en/
FOR UNITED STATES:
Mitchell Communications Group
Sam Curly, 415-505-9064
Diane Bégin, 416-934-2116
Tatiana Marchant, +61 410 655 020
Luke Bliss, 0207 100 7100