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LAS VEGAS - Tuesday, April 16th 2013
[ME NewsWire]
(BUSINESS
WIRE/ME NewsWire)-- CinemaCon 2013—Dolby
Laboratories, Inc. (NYSE:DLB) today announced that Wanda Cinemaline
Corporation, owner of the largest cinema chain in China, has chosen Dolby®
Atmos™ as the standard audio system for its giant screen, X-Land, and plans to
equip all current and upcoming X-Land screens with Dolby Atmos technology. The
chain aims to provision the X-Land screen in Wanda’s Chongqing Wanzhou cinema
branch with Dolby Atmos, with the debut scheduled for July 2013. Wanda
executives plan to install Dolby Atmos capability in at least six of the cinema
chain’s X-Land locations by the end of 2013.
Dolby Atmos is a new audio platform
that has revolutionized the experience of sound in entertainment. It gives
filmmakers a new level of control, allowing them to place and move sounds
anywhere in the movie theatre, drawing audiences into the story, and making
them feel as if they are in middle of the action.
X-Land is a brand of giant screens
from Wanda that aims to provide an extraordinary moviegoing experience. The
adoption of Dolby Atmos will allow Wanda X-Land to offer a captivating
listening experience with more natural, realistic sound that truly envelops the
audience, transporting them into the onscreen story while staying true to the
filmmaker’s original artistic intent.
"When we build Wanda X-Land, we want
to provide audiences with the best cinema audio and visual experience possible.
Dolby Atmos brings the level of excellence and quality we look for in providing
that experience,” said Ye Ning, General Manager, Wanda Cinemaline Corporation.
"We have been very impressed by the truly stunning sound effects and the extra
dimension Dolby Atmos brings to cinemas. We look forward to immersing
moviegoers in X-Land with Dolby Atmos.”
"Major studios, directors, sound
teams, and exhibitors from around the world have embraced Dolby Atmos as the
clear choice for delivering next-generation cinema sound to moviegoers,” said
Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. "Patrons of
Wanda’s X-Land premium cinemas in China will soon get to experience cinema
sound as if they, too, were right in the middle of the action.”
About Dolby Atmos
Dolby Atmos unleashes the potential
of sound in storytelling by giving sound experts the creative freedom to easily
place or move specific sounds anywhere in the movie theatre, not just wherever
there happen to be speakers. The result is what moviegoers have described as
the most engaging and immersive cinema sound experience ever.
Since the introduction of Dolby
Atmos in April 2012, major studios, award-winning directors and sound teams,
and leading exhibitors worldwide have embraced its innovative approach to
cinema sound. Nearly 40 movies around the world have been released or are
scheduled to be released with Dolby Atmos sound; the first such title was
released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its
coveted Technical Achievement Award for Post Production.
For the latest list of Dolby Atmos
titles visit, dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the
global leader in technologies that are essential elements in the best
entertainment experiences. Founded in 1965 and best known for high-quality
audio and surround sound in environments from the cinema to the living room to
mobile devices, Dolby creates innovations that enrich entertainment at the
movies, at home, or on the go. For more information about Dolby Laboratories or
Dolby technologies, visit www.dolby.com.
Dolby and the double-D symbol are
registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of
Dolby Laboratories. S13/26854 DLB-G
Contacts
Dolby Laboratories APAC
Lila Fu, 86-10-5910-3026
lila.fu@dolby.com
or
Dolby Laboratories US
Joshua Gershman, 415-645-5611
joshua.gershman@dolby.com
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