LOS ANGELES - Monday, July 1st 2013 [ME NewsWire]
Advertisers Can Now Compete in Mobile RTB Market from Single, World-Class Interface, With Access to Multiple Exchanges, Unprecedented Optimization Capabilities, Rich Audience Targeting
(BUSINESS WIRE)-- Airpush (www.Airpush.com), winner of "Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its "AirDSP” platform to provide mobile real-time bidding capability for the company’s 5,000+ advertisers.
Using AirDSP, advertisers can run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.
"Real-time bidding in mobile has recently experienced explosive growth, but the barriers to entry are extremely
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