CHICAGO - Thursday, 24. August 2023
A Century of Investing in Insights, Technology, and Talent to Provide the Full View of Consumer Intelligence
(BUSINESS WIRE) -- NIQ, the global leader in consumer intelligence, today celebrates its 100th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of market share has evolved into the world’s leading authority on consumer buying behavior and actionable, data-driven insights — measuring more channels, consumers, and countries than any other provider.
Earlier this year, NIQ announced the successful completion of its strategic combination with GfK. With the leading consumer intelligence providers for FMCG, technology, and durables together, the global company is uniquely able to offer the Full View™, the world’s most complete and clear view of consumer buying behavior. The combined company has over $4 billion in sales and over 30,000 clients covering more
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