ME NewsWire / BusinessWire
Partnership Aligns Two Global Companies with Exciting New Lineups
HOUSTON - Sunday, October 6th 2013
The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season. The partnership is the first of its kind for ZTE globally and the first big consumer marketing push in the U.S. since the company entered the States 15 years ago.
As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation
Both the Rockets and ZTE brands are debuting new, more powerful lineups this year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia 5 – while the Rockets have a highly anticipa
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